The Team Behind the Activations
15 years of putting brands in front of fans at the biggest events on the planet. Here's who we are and why we do what we do.
Our Story
We started Air Fresh Marketing back in 2009 with a pretty simple idea: brands connect better with people face-to-face than through any screen. What began as a local promo staffing agency in Miami has grown into a national experiential marketing operation — and we've loved every minute of it.
Along the way, we've activated at Super Bowls, NBA All-Star Games, the Copa America, Formula 1 in Vegas, and hundreds of other events. We've built a deep bench of bilingual brand ambassadors and an operational playbook that's been battle-tested at the biggest stages in sports.
And now? We're bringing that same energy to every NASCAR track on the circuit. From Daytona to Phoenix, we've been building toward full-season coverage for 15 years. We're ready, and we'd love to help your brand be part of it.
Our Work in Action
Red Bull Activation
Formula 1 Event
Google Activation
NFL Game Day
Pepsi Festival
Williams Racing
Adidas Sports
Netflix Launch
Why Brands Choose Us
Reliability
When we say we'll be there, we're there. Our 99.5% fill rate isn't a marketing number — it's our actual track record. No ghosting, no last-minute scrambles.
Bilingual Excellence
Our staff doesn't just speak Spanish as a bullet point on a resume. They're fluent, culturally aware, and know how to connect with international fans on a real level.
Scalability
Need 5 people for a watch party? Great. Need 500 across 11 cities? We've done it. Our systems and talent pipeline scale to whatever you need.
Measurable Results
We're not just vibes and good energy (though we've got plenty of that). Every activation comes with detailed metrics so you can see exactly what your investment delivered.
Our Journey
Started Air Fresh Marketing in Miami
Landed our first major sporting event gig
Went national — teams in 10+ cities
Landed first major NASCAR race weekend contracts
Pivoted to outdoor activations (thanks, pandemic)
Staffed NFL, NBA, and MLS events coast to coast
Copa America + Olympics — our biggest year yet
Full NASCAR season coverage — every major track, every race weekend.
Let's Make Some NASCAR History
We've been getting ready for this for 15 years. Now it's time. Let's build something incredible together.