Sonoma, CA • 1.99 miles • Capacity: 47,000

Sonoma Raceway
Event Marketing & Staffing

Professional event staff, brand ambassadors, and hospitality teams for every NASCAR race at Sonoma Raceway.

Sonoma Raceway

Track

1.99 miles

Track Length

47,000

Capacity

2-3

Race Weekends

Our Services at Sonoma Raceway

Full-service event marketing and staffing for NASCAR races and events.

Interactive fan experiences in the infield, fan zones, and campgrounds.

Trained brand ambassadors for race weekends, sponsor activations, and pit experiences.

White-glove service for corporate suites, sponsor lounges, and pit road experiences.

High-energy crews at hotels, RV parks, and tailgate areas.

Stage builds, AV, lighting, and full event logistics support.

Pop-up shops, merchandise sales, and retail staffing.

Local CA Team
Staff who know the track, the fans, and the best activation spots.
15+ Years Motorsports Experience
We've staffed hundreds of NASCAR races including the Daytona 500.
Race Weekend Ready
Trained, uniformed staff who show up early and deliver results.

Race weekends book up fast. Let's lock in your activation before the best dates are gone.